IPS Group Brand Guidelines
- Design 100% 100%
- Internal Implementation 90% 90%
- Photography 90% 90%
- Project Management 100% 100%
The brand guidelines project for IPS Group consisted of defining the look, voice, and feel of the brand to be used across all platforms. I worked with the writers and Director of Marketing to ensure the goals of the company and the marketing/sales were well established. I took custom photography for this project and to populate the asset library which was used across all departments. I also defined the digital style guide to define look of all elements in web and mobile applications.